Clients
Case Study: Gatehouse Media
GateHouse Media, Inc., headquartered in Fairport, N.Y., is one of the largest publishers of locally based print and online media in the United States as measured by its 87 daily publications. GateHouse Media currently serves local audiences of more than 10 million per week across 21 states through hundreds of community publications and local Web sites.
Their challenge:
Acknowledging the incremental decline in traditional newspaper readership, GateHouse Media embarked on a quest to increase their online presence, as well as build and improve online reader loyalty by aligning its goals with OneBigPlanet.
How we helped them:
OneBigPlanet setup an instance of their DealAdvertiser for Gatehouse’s sales reps to manage local merchants and coupon campaigns. In order to publish their coupons, OneBigPlanet setup a fully white-labeled portal branded to Gatehouse’s new homegrown brand, RadarFrog. In order to support the brand and the RadarFrog portal, OneBigPlanet built custom iFrames and widgets that were placed on each of Gatehouse’s 160 publication websites.
The results:
- 2,000 Advertisers joined in 1st 60 days / $600,000 in Annualized Revenue in 60 Days
- Over 40% “Print Through” on Local Coupons
The RadarFrog brand
GateHouse Media created the RadarFrog brand in attempt to move their offline advertising into a new era of local online advertising. Gatehouse turned to OneBigPlanet to help them build a multi-faceted online platform to do just that. After only a few months into their launch and over $600K in annualized revenue, Gatehouse realized just how big this could be.
Meredith Corporation
For over 100 years, Meredith brands have been committed to providing women with information and inspiration to create a rich and meaningful life. By focusing on the core passions of family, home and self, they continue to play a vital role in the lives of 75 million* women.
Their challenge:
Meredith was looking to create an online property that they could use to sell more advertising and offer their readers discounts.
How we helped them:
Meredith created shoponbuy.com and partnered with OneigPlanet to use their API to populate their site with online deals. They also created a white label deal portal for their premium members.
The results:
- New stream of revenue
- Improved results with API site
Insperity
Insperity, Inc. (NYSE: ASF) is the nation's leading professional employer organization (PEO), serving as a full-service human resources department for small and medium-sized businesses throughout the United States. Insperity has more than 5,800 client companies, 103,000 worksite employees and 1,800 corporate employees.
Their challenge:
The mission of Insperity is to help the best small to medium-sized businesses succeed, making life better for clients, employees, their families and shareholders.
How we helped them:
Insperity and OneBigPlanet teamed up to offer their clients and their employees a rewards program built with OneBigPlanet’s White-Labeled portal to help maximize the benefit of their Insperity services.
The results:
- New stream of ever-increasing revenue
- Improved client and employee retention
US Communities
Government and nonprofit sector employees now have a new reward for their hard work. Employees of these public sector agencies are eligible to receive added benefits through a new program created specifically for them: the Employee MarketPlace.
Their challenge:
US Communities was looking for a way to offer the many government agencies and institutions a central place for them to access deals exclusive to government employees.
How we helped them:
OneBigPlanet worked with US Communities to provide a White-labeled portal to offer an assortment of deals and benefits to government employees.
The results:
- New stream of increasing revenue
HughesNET
Hughes owns and operates service businesses in the US, Europe, India, and Brazil, delivering continent-wide HughesNet broadband satellite connectivity along with an ever growing range of applications. Major enterprise customers include many Fortune 1,000 companies in virtually every vertical sector.
Their challenge:
HughesNet was looking to add a deals portion to their already existing MyHughesNet website.
How we helped them:
OneBigPlanet and HughesNet worked together to create a White-Labeled DealPortal with a seamless login. Further they added DealWidgets to their site in order to drive traffic to the DealPortal and help increase revenue.
The results:
- New revenue source
- Improved internet subscriber retention